in this video we are speaking all about the energy of video and why entrepreneurs have to have to be employing it in company so remain tuned this is the shiny’s company display wherever we display you how to flip your concepts into actuality and turn out to be a wildly productive entrepreneur Carrie green she suggests company hey is Carrie green right here founders a female entrepreneur association and writer of she suggests company and in this video we are speaking about anything I definitely really like and that is the energy of video and why we all really should be employing it in our enterprises we are joined by the incredible Brendon Lucero he is a founder of offered with video and he has come to share his genius with us on video so Brandon it is so excellent to have you right here and I am so fired up to speak about this subject for the reason that I really like movies so a great deal I have been undertaking them due to the fact 2012 and I am actually fired up that you are right here to speak all about this so just to allow you all know we are doing work on a video series at the second so I was just like oh my gosh we have to make some movies speaking about the energy of video and how we’re employing NFA and what we’re undertaking and why we really should all be undertaking it so Brandon’s come to share his incredible expertise with us on video so let us just kick it off why is video so strong for entrepreneurs so I indicate there is a entire bunch of unique causes as to why but I feel the most significant explanation and 1 of the causes why I inform anyone to leap on it is for the reason that just about just about every social platform correct now like desires video characteristic movies I indicate clearly YouTube is the two about video but even Facebook has totally embraced video to the degree wherever they essentially give video priority in the algorithms so when you place video material out there it really is much more most likely to get a greater attain make a greater affect and actually get your message heard by by much more persons similar factor with Instagram he place Instagram up there it really is favored in the algorithm so for me I say that is like the quantity 1 explanation why you really should be undertaking it for the reason that there is these evident causes there is the causes like okay certain yeah you can get your message heard improved that is a improved medium for the reason that it really is much more engaging to persons as well but for me I feel if you actually want publicity like video is an absolute have to the other great factor about video is that you use it on platforms wherever your audio wherever he is correct like if you go and you start out a blog site it really is it really is excellent but you know you are it really is on your domain it really is on your URL and it really is your platform which may possibly not have a great deal of targeted visitors but but if you can use video to go onto items like YouTube and Facebook Instagram wherever your audience previously is wherever they are browsing for solutions it gets quite straightforward to develop an audience actually actually immediately so for me like that all round is the quantity 1 explanation why anyone primarily going a company really should be employing video yeah I really like video cuz I truly feel like for me with FAA it really is been so excellent for persons to essentially see and hear me it really is just allow persons to truly feel like they know me and hence they sort of truly feel like they believe in what I am saying and it just sort of aided make my company yeah nicely I know I know you know this for the reason that you you have advised me this story we’re like you had a vlog going and persons came up to you and they like knew your daily life yeah they like you get that sort of that celebrity truly feel but like persons will observe our material on YouTube and they just about truly feel like they know us or they like want to know us for the reason that it has a minor bit of that like celebrity truly feel and I feel Gary Vaynerchuk is like a excellent illustration of that like he is just a man who owns a company you begun placing out all this material that persons resonated with and now he is he is quite a great deal a celebrity yeah and so so strong it really is crazy and so you talked not only about YouTube but you talked about employing video on like Instagram Facebook all these platforms are so geared in the direction of video now but if we just consider a like a significant pitch of you what is the all round see of how to use video in your company like how to plug it in for the reason that I feel it really is challenging to know wherever to start you know do you start out with YouTube do you seem at it with like Facebook you know how does it all match with each other it really is a excellent query so wherever I generally start out and like when we get the job done with persons we generally start out with creating material for YouTube and the most significant explanation why is for the reason that I know I do this I know you do this we all know persons that do this wherever if you have a query on anything at all you are like both googling it or you just go to YouTube for tutorials yeah so you improved bet that like your audience your avatar is undertaking the similar factor so for for you you know persons are me wanting at company connected issues and if you can come up at the prime your contents receiving uncovered by new persons just about every single day like it does not end it really is just no matter whether you are doing work or not you are that is remaining uncovered and if you construct your movies the correct way then you can make your e-mail checklist you can make persons you know much more targeted visitors to your web page and it just continues to retain going so for us we consider all of that material and it really is not a great deal like 1 video a week is sort of all you have to have and then the purpose right here is to repurpose that material for the other platforms and so when persons feel video they get like overwhelmed and they go oh my gosh like I will not want to build all this material for these platforms and I am sitting right here going like just repurpose that YouTube material you know like if you do a video on prime 5 strategies of undertaking no matter what consider just about every minor tip you can minimize it into a 30 60 90 2nd clip and place that onto Facebook and then guess what you filmed 1 video for YouTube but now you have like 5 mini movies that you can place on Facebook and Instagram yeah so that is what we like to do is repurpose a great deal of material for all the other platforms but commencing with with YouTube and yet another tip that I acquired I acquired from you know her son Ian Leonard Uzi is that she will essentially build occasionally even preview movies of her material like puts on Facebook and check out some much more persons to YouTube so yeah it really is I will not feel it really is about like developing material or distinct platforms but it really is receiving all your platforms to sort of go and get the job done with each other so it really is like you could have a teaser linking to YouTube you know you could have an Instagram linking to YouTube but at the finish of the day like anything is built for YouTube yep so okay so the purpose is to build a video to place out a video a week to then break down that video into a minor things like you mentioned if you have 5 strategies pull out the minor strategies into like 30 2nd movies to then go and distribute on social media and then drive persons then back to your YouTube to sort of fill that up I indicate YouTube is the 2nd biggest search engine so it helps make sense what you mentioned I have movies from 2013 that persons are nonetheless finding me by them and even even though I am cringing for the reason that of my tender but they are nonetheless doing work their magic for me just about every single day which is strong so is that the system to do that so then drive persons back to YouTube it is yeah so so generally 1 of the causes why we target on YouTube so a great deal is for the reason that it will get ranked so let us say you do a video on how to how to discover them your passion for illustration that will get ranked and it really is receiving uncovered just about every single day whereas if you centered your video material on Facebook it may be excellent for that day but it really is gonna go down the noose we can disappear yeah so we want like staple pieces of material that are like generally receiving uncovered but what we do is we then repurpose it place it on Facebook like we just explained occasionally what we do is website link it back to the YouTube video occasionally we finish it and say go join our Facebook group if you really like this kind of material wherever we have a neighborhood of persons speaking about this kind of things and then the final factor we do is occasionally we’ll send them to on Facebook we’ll send them to an e-mail checklist which is sort of like the final resort I normally like anything back to the YouTube video or the Facebook group for the reason that if you do it correct your YouTube video will essentially get them onto your e-mail checklist you know if you have like a freebie at the finish of it or anything and then if you send them to a Facebook group within your group you are inevitably gonna do a launch you are inevitably going to speak about a freebie or anything that you have going on and get them launched it you know it really is that way so you know it really is sort of counterintuitive or persons go like oh we acquired to place video material I really should get them onto an e-mail much less or do no matter what but if you just send in the locations wherever they will inevitably get on your e-mail checklist then that is all excellent yeah so I am ridiculously fired up about this for the reason that we have produced a series of movies that is gonna go into detail on all these unique factors from how to essentially build your how-to video – how – then get subscribers on YouTube get persons to essentially observe your movies so then how to make your e-mail checklist by your movies which is quite thrilling so all the items we have been like this significant overview we’re going to like dive deeper into some of these factors and actually display persons how to do this things which is quite quite thrilling for the reason that it really is so ridiculously strong I just really like it so a great deal I am actually fired up thank you for coming and sharing the significant overview I hope you are all quite fired up for what is to come so we have essentially produced a map overview of anything we’re just entirely you can see the bird’s eye see our video and how it really should get the job done in your company and what techniques you have to have to consider so you can download it on the website link under verify it out and then use it we’ll stick to along with it in the movies to come so you can make your blueprint for developing movies so undoubtedly verify that out and we will see you in the up coming video wherever we’re going to be speaking all about how you can be employing video in your company hey guys I hope you loved this video if you did undoubtedly give it a thumbs up and make certain you subscribe so you will not miss long term movies also our beautiful to get concerned in the remarks allow me know no matter whether you creating movies in your company or no matter whether you are contemplating creating movies in your company I am so fired up for the movies to come in this series it really is going to be so incredible it really is so undoubtedly remain tuned
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