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Unicorn Co-Founder and CEO will act as Board Advisor for Latin America
Athens, London, Sao Paulo, 26th January 2023, – Upstream, the worldwide cellular advertising know-how firm, proclaims the appointment of Ecommerce and cellular advertising Latin American head determine, Diego Dzodan, as its new Board Advisor for the area. Diego joins Upstream throughout a time of continued progress and enlargement within the Brazilian e-commerce and cellular advertising sectors.
Diego Dzodan
Diego is CEO and Co-Founding father of Faci.ly. Based mostly in Sao Paulo, Brazil, Faci.ly is the main social commerce platform in Latin America that turned unicorn in December 2021, having raised over half a billion USD in enterprise capital funding. Previous to his founding Faci.ly, Diego was a frontrunner in Fb and SAP, holding the positions of Vice President LATAM and President for LATAM and Caribbean respectively, overseeing their regional progress for various years. Earlier in his know-how profession he co-founded and headed Certant, a Software program Developer startup in Argentina. Diego holds an MBA from Harvard Enterprise College and a Bachelor of Arts diploma in Accounting from Universidad de Belgrano, Argentina. He speaks three languages, runs marathons and is a part-time trainer in Organisational Behaviour at Universidad Torcuato DiTella, in his native Argentina.
“We’re thrilled to have Diego on board. He brings an unmatched wealth of experience to the desk at a time when Upstream is beginning to reap the rewards from its cellular advertising platform’s superior capabilities, strengthens its presence in Brazil and seeks to additional develop”, mentioned Dimitris Maniatis, CEO of Upstream.
“Having seen Upstream’s outstanding progress in Brazil it’s a privilege to affix the workforce as Board Advisor,” mentioned Diego Dzodan. “The Latin American market is at a turning level for digital advertising and Ecommerce, with many international locations already cellular first and demand from customers for extra personable companies, delivered to their cellular machine skyrocketing.”
In 2022 Upstream noticed sturdy progress throughout its enterprise in Brazil as extra cellular operators and retailers adopted its cellular advertising platform. As a result of progress and demand the corporate has seen it’s additional investing within the area, trying to greater than triple its prospects in e-commerce and double its workforce within the nation.
With cellular web connections throughout the area set to extend to 440 million by 2025, with a 67% penetration fee[1], Latin America will see vital enlargement within the potential buyer base for cellular advertising options. Upstream is completely positioned to assist cellular operators, advertisers and on-line retailers capitalize on this pattern with its capacity to drive progress by creating higher personalised experiences for customers that result in better engagement, satisfaction, and gross sales.
[1] GSMA – The Mobile Economy Latin America
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About Upstream
Upstream is a number one martech firm in crucial rising markets on the planet. Its cellular advertising automation platform, Develop, distinctive in its variety, combines improvements in advertising automation and knowledge, safety from internet advertising fraud, and multi-channel digital communication geared toward creating personalised experiences for finish customers. With greater than four,000 profitable cellular advertising campaigns, the Upstream workforce helps its prospects, main manufacturers around the globe, talk extra successfully with their prospects, enhance digital gross sales and enhance their income. Upstream options tackle over one billion customers in additional than 30 international locations in Latin America, Africa, the Center East and Southeast Asia.
For extra data please contact:
James Thorniley
Mixology PR
Ε: james@mixologypr.com
P: +44 20 8175 2984
or
Upstream Company Communications
Ε: corp.comms@upstreamsystems.com
P: +30 6949616318
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