Once more in 2014, Rob Atkinson and Taiss Nowrouzi decided to cease their day jobs and go all-in on mastering web site positioning. They packed their baggage, headed to Chiang Mai, and found the ins and outs.
From there, Rob began setting up web sites with good success, after which selling them. Since 2014, he has constructed and provided 5 web sites: three with a 5-figure exit, 1 with a 6-figure exit, and 1 with a 7-figure exit.
Proper now he and Taiss run a journey weblog and he’s construct up a model new portfolio of web pages. On this interview, he shares various good notion and actionable solutions.
Maintain learning to go looking out out:
- Why he switch to Thailand
- What he found there
- What kinds of web pages he constructed and provided
- His essential method
- How he approaches key phrase evaluation
- His content material materials creation course of
- The belongings and devices he recommends
- His biggest downside
- His essential accomplishment
- His worst mistake
- His suggestion for various entrepreneurs
Meet Rob and Taiss
I am part of a digital nomad family of three, four while you rely our beloved cat, that enjoys touring the world powered by digital property.
Once more throughout the day, it was merely the two of us (Taiss & I). We every decided to go away our 9-to-5 jobs in 2014, packed our belongings, and relocated to Chiang Mai, Thailand, aspiring to create a web-based enterprise that will assist our distant life-style.
My focus was on web site positioning, and Chiang Mai proved to be a beautiful place for networking and learning, with fairly a number of like-minded folks spherical.
In 2017, we left Thailand and returned to the US. As a Canadian citizen on the time, the entire touring was straining my US eternal residency, so I wished some time throughout the US to secure my citizenship.
All through that interval, we welcomed our daughter, Petra, into the world in 2019. Then, the Covid pandemic disrupted most journey plans, compelling us to remain throughout the US.
We moved to Mexico in December 2022 and plan to maintain up a home base exterior the US, making various journeys throughout the globe yearly.
Rob’s Experience Setting up and Selling Websites
I’ve provided a whole of 5 web pages since starting in 2014. From smallest to largest affiliate site product sales, the web sites have been in regards to the following:
- Marijuana accent, provided for 5 figures
- Biking, provided for 5 figures
- Trampoline, provided for 5 figures
- Tactical gear, provided for six figures
- SleepAdvisor.org (co-founded with Nemanja Mirkovic), provided for 7 figures
Alongside the way in which through which, there have been many further failure web sites than successes. My mindset was primarily about launching various duties (planting seeds), watching to see which ones Google appreciated, then inserting my foot on the gasoline when one was exhibiting promise.
Inside the early days (2014-2017), I usually had 2 to 3 web sites going at one time. SleepAdvisor.org launched in 2017 and have change into the one actual focus until the positioning was provided in March 2022.
For the first 4 web pages, I used brokers to help me promote. The first site I provided was on Flippa and the next three on Empire Flippers. We provided Sleep Advisor privately.
His Current Earnings
As for my current income as an entrepreneur, I solely have one affiliate site left throughout the portfolio as a result of the Sleep Advisor exit. This site brings in spherical $1,000/mo.
In addition to, Taiss (my partner) runs our journey weblog, Together to Wherever (initially named Collectively in Thailand), which was launched to doc our digital nomad journey life-style.
The site has picked up steam in present months and may flip into a major focus for us throughout the coming years. It at current earns spherical $200 per 30 days. In addition to, the Instagram following has led to various free journeys and stays across the globe.
We have got a small workforce of freelancers that help out with Collectively To Wherever and the alternative web pages we’re launching. It’s two freelance writers and someone that helps with WordPress formatting.
I work about 25 hours per week on my enterprise, with 20 of those hours being extraordinarily centered deep work lessons (no e-mail, distractions, and so forth).
Rob’s Basic Promoting Method
My main promoting method has always been web site positioning. Although I acknowledge the need to diversify and shield in direction of Google’s algorithm updates, web site positioning has been the method that can get my web sites launched and monetized.
I found web site positioning by likelihood.
I started an web web site in 2013 about fantasy golf. Each week, I would write about which players I believed people ought to pick out for his or her lineups. Then out of nowhere, I seen a blast of holiday makers coming in.
I shortly realized that I had by chance optimized my content material materials for the match each week and was score properly. It opened my eyes and that led me to affix an web site positioning course named “Convey The Latest.”
After that preliminary course, I stumbled upon Space of curiosity Pursuits and adopted the case study with Perrin. That case analysis opened my eyes, and from there I happy my girlfriend on the time (now partner) to cease our jobs and switch to Thailand!
Chiang Mai, Thailand was a pivotal time and helped launch the web site positioning enterprise. The web site positioning group is so sturdy, and it helps to fulfill up with like-minded of us every week in particular person.
His Concepts on web site positioning
web site positioning is definitely the cornerstone of my enterprise. The easiest web site positioning tip I would give was handed alongside to me by my coach on the time, Matt Diggity.
It was 2015 and I had booked a private instructing session with him. My web sites have been caught. He took a take a look at my content material materials and situated one factor. I pushed once more in direction of his view and he talked about one factor to the impression of, “Do you suppose Google cares that you just suppose your content material materials is good? Keep in mind, Google is an algorithm.”
That caught with me.
Whereas I’m not suggesting that you could try to ship unhealthy content material materials to your readers, merely take note you are collaborating in in direction of an algorithm. In case you want to win in web site positioning, it’s important to accept that actuality and by no means get emotionally tied up in, “Nevertheless, I had an educated write this content material materials so why am I getting a penalty.”
It’s a laptop algorithm.
Key phrase Evaluation
My keyword research method is sort of simple and hasn’t modified quite a bit by the years. I seek for current web pages doing properly in our space of curiosity, enter them into Ahrefs, and assemble an inventory of key phrases to give attention to from there.
As quickly as I’ve an inventory of key phrases, it’s time to rearrange it into right silos (lessons). Sometimes, you’ll have various key phrases competitor targets with separate pages, however, the themes are intently aligned.
I look at each SERP manually and decide when it’s correct to combine comparable (overlapping) key phrases. When uncertain, I wish to suggest concentrating on a much bigger net web page with further key phrases fairly than a ton of sniper (smaller) pages for each key phrase variation.
Hyperlink Setting up
Hyperlink setting up has consistently been essential to my success. Whereas I do know many SEOs have nice success with out hyperlink setting up, I think about that if it’s carried out appropriately, it should probably significantly improve earnings.
My essential hyperlink setting up method has been good ole’ content material materials promoting.
I uncover topics the place I consider people could be joyful to hyperlink. Then I create the proper piece of content material materials on the topic with the target of bringing as quite a bit value to that group of people as attainable. Then I perform our outreach campaigns and have been able to land hyperlinks largely with out paying for them.
I’ve tried paying for customer submit firms and that under no circumstances seems to maneuver the needle, so I ended.
His Content material materials Creation Course of
My content material materials creation course of begins slowly when launching a model new site.
Initially, I typically publish 1 to 2 high-quality articles per week. As quickly because the positioning options momentum, I arrange applications spherical evaluation and content material materials manufacturing to hurry up the tactic.
I define momentum as a result of the time everytime you’re throughout the “Google loves me” zone. As talked about beforehand, I ditch web sites that stall or have a troublesome time taking off.
I don’t have a exact blueprint for this as a result of it’s largely based totally on gut actually really feel. When an web web site you private is throughout the momentum stage you will doable know. When it does, I would extraordinarily suggest taking inventory of the alternative duties you have gotten occurring and ponder allocating further or most of your time to the positioning with momentum.
When the publication schedule picks up additionally it is time to outsource and automate the tactic.
When Sleep Advisor started to comprehend momentum, we employed writers, builders/designers, and someone to complete the on-page web site positioning sooner than it went reside.
His Prime Sources
In case you’re merely starting to contemplate turning into an entrepreneur, then be taught the Millionaire Fastlane. It’s identical to the Matrix: it offers you an abstract of how the world works and the mechanics behind incomes income.
There are most likely 5 to 10 totally different books that I’ve be taught which have made an enormous impact on my entrepreneurial growth. A few that come to ideas are:
- The One Issue
- The Magic of Pondering Giant
- Getting Points Carried out
His Go-To Devices
Trello: My boards are organize based totally on the information Getting Points Carried out, by David Allen. I have been doing this since 2018, and it’s an absolute game-changer referring to staying organized.
Slack: A communication gadget that I exploit every day to work along with my workforce. It has various channels and threads, which helps eradicate too many messages at one time.
Roost Stand: I’ve had my laptop computer laptop stand since 2016, and as a digital nomad, it’s priceless. I can organize in any Airbnb or espresso retailer and by no means have to worry about neck ache from making an attempt down at my laptop computer laptop from a weird angle.
Rob’s Largest Downside
That have to be setting up a distant workforce. At one stage, the mattress site had roughly 25 workers. I’m an entrepreneur at coronary coronary heart and add in all probability probably the most value as soon as I’m immersed in points like web site positioning.
As a result of the workforce grew, the obligations to deal with it did as properly. That sucks the time away to thrive on the creative parts of the enterprise.
We grew our workforce in many various strategies.
Our first full-time writer was someone Taiss and I met whereas exploring Petra, Jordan. I reached out to her and she or he was throughout the place.
From there, she linked us with our subsequent full-time writer. Our content material materials workforce was constructed primarily by way of connections like this.
Our development and design workforce was constructed with a workforce in Serbia. My co-founder ran an firm sooner than we joined up and was able to ship that workforce collectively to Sleep Advisor.
Exterior of that, we tried widespread areas like Upwork and Definitely. All people that started with us was given a trial interval (usually 1 month) the place we would think about them, and they also had a possibility to see within the occasion that they appreciated working with our workforce.
We found the trial interval to be an unlimited help as we ended up parting strategies with of us early that won’t have made an important match long-term.
His Basic Accomplishment
My greatest accomplishment could be score #1 for the important thing phrase “best mattress.” We hit this score in Might 2019.
As you probably can most likely guess, there are many parts that contributed to score #1 for an insanely aggressive key phrase like “best mattress.” I’ll do my best to hit on the weather I consider have been a really highly effective.
As of August 2023, Sleep Advisor has an Ahrefs DR of 76. And once more in 2019, it was most likely spherical a DR 60. Higher than one thing, I consider our sturdy authority carried our rankings for this key phrase (and plenty of others).
From the launch in 2017 to 2019, we invested intently in authority backlinks. Mike, our rockstar hyperlink builder, developed a course of in-house and by 2018 it was producing 100+ prime quality outreach hyperlinks per 30 days.
That talked about, it wasn’t almost hyperlinks. After our preliminary launch, we realized that we would have liked to enhance our content material materials prime quality. There are a selection of specs with mattresses (e.g. supplies, dimensions, and so forth.) and we wished to ship one factor top-notch.
We began to hire all-star writers from the US. We developed a whole SOP and made constructive every article hit the mark. After we employed further writers, many have been let go as a result of how intense our onboarding course of was for learning mattress lingo.
In addition to, I consider we did a fairly good job with our internal linking. On the time, we had better than 70 “best mattress + [insert long tail]” articles, as an example, “best mattress for neck ache.” Our mattress content material materials silo was in all probability probably the most full out of rivals, and blended with internal links, may have helped us.
Lastly, we invested early on (spherical late 2017) into CRO for our round-up posts. We notably have been attempting to increase the clicks we despatched to our affiliate packages from our comparability tables.
Although the target was to increase clicks and our revenue, it’s pretty attainable we’ve been sending elevated prime quality time on net web page metrics to Google with all of the press engagement.
What He Wants He Knew When He Started
It’s further essential to take imperfect movement every day than it is to intention for perfection. I spent the first two years researching one of the simplest ways to earn a residing on-line with web site positioning sooner than I launched my first site.
That site lastly failed nonetheless I found further throughout the first 24 hours of launching it than I did in two years studying web site positioning.
Get started. Get solutions and improve.
His Basic Mistake
Tying my financial success to my ego. My decision-making fell to objects as a result of the mattress site started to take off in earnings.
I let the success of the positioning make me suppose that I was specific. That led to a slew of unhealthy errors contained in the enterprise that ended up costing me some big money (and misplaced time).
The best means I can describe that’s to relate it to sports activities actions. Take into consideration a workforce that’s been struggling for years lastly getting its effectivity collectively. They win the world championship.
Oftentimes, the drive that obtained them there’s gone the next 12 months. They’ve the experience nonetheless end up having a “hangover” the next season. I consider this occurred to us.
We had achieved a major success (in our eyes) and commenced to get complacent. A technique that confirmed up was in employee administration. We ended up contemplating we’d hire as many people as we wished with out budgeting appropriately (the workforce obtained cumbersome).
His Advice for Completely different Entrepreneurs
Sit down and visualize success. Presumably you have gotten a amount in ideas. Sit down, shut your eyes, and film it happening intimately. Who’re you with? What does your day seem to be?