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Columbus mannequin 9 retains sturdy give consideration to digital purchaser communications
Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Worldwide, has within the current day launched the model new know-how of its Columbus enterprise information administration (EIM) suite. Columbus mannequin 9 builds on the software program program’s digital transformation capabilities, introducing further choices to personalize multi-channel purchaser engagement and generate increased enterprise intelligence.
Darren Jack, Senior Technical Corporations Supervisor at Macro 4
Dynamic personalised experiences
Columbus manages the interactions between quite a few strategies, people and channels to ship personalised purchaser experiences. Columbus mannequin 9 permits organizations to personalize interactions dynamically by responding to spontaneous purchaser and employee options, as Darren Jack, Senior Technical Corporations Supervisor at Macro 4, outlined:
“To attract and retain purchasers, corporations need the pliability to take care of them as folks. Columbus provides that flexibility by allowing you to adapt enterprise processes and purchaser communications ‘throughout the second’, counting on how fully totally different people reply. That will suggest one factor simple, resembling a purchaser requesting SMS communications after which instantly getting a model new, text-friendly mannequin of bodily paperwork resembling funds and correspondence. Or it is perhaps further sophisticated, resembling a reputation coronary heart agent together with one-off purchaser requirements proper right into a Columbus kind, which then kicks off a whole new personalised onboarding course of.”
Actionable insights all through the enterprise
Enterprise intelligence (BI) embedded all through the Columbus suite already helps organizations to assemble and interpret operational information to reinforce forecasting, functionality planning, service diploma reporting, worth analysis and billing, and to ascertain potential effectivity monetary financial savings of their information administration environment. This BI performance has been extended to grab information from totally different capabilities, choices and processes, and blend it with Columbus information for reporting and analytics. Examples embody behavioral information from enterprise CRM, emailing and web strategies, which, along with Columbus utilization statistics, help corporations to increased understand purchaser desires, predict future demand and assemble a further robust firm IT infrastructure to match.
“The upsurge in digital purchaser interactions in the midst of the pandemic has confirmed merely how essential it is to keep up observe of exactly what’s going down in your IT environment, and reply quickly when points start to vary. Our embedded enterprise intelligence enables you to understand essential components of purchaser conduct, resembling how and after they’re using digital channels, so you can create the right type of suppliers, with the right functionality to meet future demand,” acknowledged Darren Jack.
Easier SAP output administration administration
Columbus mannequin 9 introduces a model new gateway for coping with business-critical communications from SAP capabilities. The model new SAP Categorical Gateway operates as a ‘black discipline’ course of to deal with printing and digital provide of SAP communications output with out having for administrator intervention. As a result of it requires no monitoring, the gateway is successfully suited to managed service operations. The SAP Categorical Gateway is accessible alongside Macro 4’s present managed SAP Gateway. Every gateway decisions enable organizations to deal with output from SAP and non-SAP strategies from a single stage of administration, rising the resilience of their printing and digital provide processes.
Darren Jack acknowledged: “I actually really feel proud that Columbus is enabling corporations to vary into further agile and acutely aware of their purchasers in these troublesome events – serving to with each little factor from personalizing purchaser communications to delivering increased suppliers backed by enterprise intelligence. The model new know-how of Columbus is all about serving to our purchasers to hurry up digital transformation by quickly together with new digital capabilities on excessive of their present strategies and processes.”
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About Columbus www.macro4.com/columbus
The Columbus enterprise information administration (EIM) suite helps organizations to share enterprise content material materials all through numerous channels and capabilities, create compelling, personalised communications, and meet their regulatory obligations for managing paperwork and unstructured information. Columbus connects people and processes with the information they need and provides enterprise intelligence for further educated alternative making.
About Macro 4 www.macro4.com
Macro 4, a division of UNICOM Worldwide, develops software program program choices that velocity up digital transformation. Macro 4’s cross-platform enterprise information administration choices make it simple to introduce new digital channels, personalize purchaser communications and ship actionable insights from enterprise content material materials. Macro 4 choices for utility lifecycle administration, session administration and effectivity optimization are utilized by a lot of the world’s largest enterprises to modernize their mainframe capabilities and progress processes.
About UNICOM® Worldwide www.unicomglobal.com
UNICOM Worldwide consists of higher than fifty (50) firm entities encompassing quite a lot of corporations all through all geographic areas. With its firm headquarters in Los Angeles, California, to locations of labor in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, Texas and Virginia, all by EMEA throughout the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and all through Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines.
UNICOM Worldwide affords deep in-house sources and versatile IT choices to our companions worldwide. UNICOM Worldwide focuses on shopping for and integrating mature and rising mid-cap NASDAQ, London Stock Alternate AIM and German publicly-traded corporations in know-how, financing, IT, precise property, and enterprise suppliers. Please go to our internet sites for added particulars concerning the suppliers, merchandise and choices that UNICOM Worldwide affords:
unicomglobal.com UNICOM Worldwide – Belongings, capital and funding administration
unicomsi.com UNICOM Strategies – IBM Mainframe software program program merchandise
unicomgov.com UNCOM Authorities (beforehand NASDAQ: GTSI) – Authorities IT choices
unicomengineering.com UNICOM Engineering (beforehand NASDAQ: NEI) – Gear platform
unicom.org UNICOM Science and Know-how Parks
www.unicomtechnologypark.com UNICOM Know-how Park – Innovation Labs in Virginia
www.unicomsciencepark.com UNICOM Science and Know-how Park – Innovation Labs in New Jersey
unicom-capital.com UNICOM Capital – Enterprise and Financial Corporations
solidDB.com solidDB – In-memory relational database administration system
usrobotics.com USRobotics – Data communications merchandise
memeo.com Memeo – Enterprise-grade Secure File Sharing for the Cloud
firetide.com Firetide – Wi-fi know-how choices for security and transportation
detec.com DETEC – Doc composition merchandise
softlanding.com SoftLanding Strategies – IBM i software program program merchandise
macro4.com Macro 4 (beforehand LONDON: MAO) – Doc Administration merchandise
illustro.com illustro – z/OS and z/VSE software program program merchandise
iet-solutions.com iET Choices – ITIL® ITSM software program program merchandise
eden.com Eden – Mergers & Acquisitions, Enterprise & Financial Corporations, and Precise Property
cics.com CICS.com – , Software program program, Outsourcing and Expert Corporations
All logos referenced herein are logos of their respective corporations.
Media contact:
Uday Radia
CloudNine PR
uradia@cloudninepr.com
+44(zero)7940 584161
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