Upstream presents the ability of RCS to spice up multi-channel advertising campaigns at MEF RCS World and newest whitepaper ‘Unlocking multi-channel marketing with RCS’
Dublin, London, Rio de Janeiro, Athens – August third, 2022: Upstream, a worldwide specialist in cellular advertising expertise, showcased the ability of Wealthy Communications Companies (RCS) to push multi-channel advertising campaigns to new heights at MEF RCS World. Going down on the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream consultants demonstrated how its RCS options have turn into indispensable for main manufacturers the world over, driving an increase in conversion charges of 37% over SMS and 137% larger click-through charges.
Upstream Methods Emblem
“Not all customers are the identical, so communications shouldn’t be both. Each channel has a special dynamic and function, and the extra channels a model makes use of, the extra potential customers it might probably additionally attain. Nonetheless, RCS has a transparent benefit when the goal of the marketing campaign technique is to interact with customers in extremely interactive and visible methods. RCS messaging is a game-changer for enhancing model consciousness, bettering customer support and help in addition to changing customers and lead technology,” mentioned Katerina Matthaiou, Product Innovation Director, Upstream. “Crucially, time and time once more we see that, as a part of a multichannel marketing campaign, incorporating RCS is without doubt one of the smartest choices a model could make to boost general efficiency, attain and engagement.”
Skyrocketing marketing campaign efficiency throughout the globe
With Google set to desert using cookies from 2024, and the recognition of Android units rising in nearly each market, RCS has been gaining vital consideration the world over with the anticipated variety of RCS-capable subscribers to achieve three.eight billion by 2026.
In Brazil, a number one cellular operator labored with Upstream to make use of RCS to upsell prospects from pre-paid to post-paid contracts. Answerable for the creation of its on-line move in addition to end-to-end administration and technique of the marketing campaign, Upstream used its superior advertising platform ‘Grow’ to construct and handle a multichannel retargeting mechanism. Involving RCS as a part of its technique led to a 19% enhance in marketing campaign efficiency, with the total marketing campaign leading to 785,000 plan upgrades in simply 6 months and 137% larger CTR for RCS over SMS outreach.
Upstream additionally partnered with a well-liked South African meals retailer to develop and deploy a extremely interactive RCS marketing campaign to maximise site visitors to its on-line retailer. With earlier campaigns struggling to achieve a mass viewers, introducing RCS by way of an operator into its advertising combine enabled the corporate to attain a 22.2% click-through price with the marketing campaign producing over 12,000 clicks in simply its first two weeks alone.
Now’s the time so as to add RCS into the channel combine
Upstream’s newest whitepaper ‘Unlocking multi-channel marketing with RCS’ gives extra in-depth perception into RCS for Cellular Community Operators (MNOs), manufacturers and advertisers wanting to find why it’s the excellent channel to include into their multi-channel advertising campaigns and attain customers.
In nearly all situations, RCS proves to be the popular advertising possibility for information enabled customers with the flexibility to re-engage and ‘wake-up’ customers who’ve ignored extra saturated channels. Its buyer care and submit gross sales communications capabilities additionally assist make for a extra full person expertise in a position to convert larger high quality customers in additional visible and interactive methods.
Moreover, with Upstream’s cellular advertising automation platform, ‘Grow’, manufacturers can scale their advertising targets for larger ROI and decrease buyer acquisition prices on each kind of marketing campaign. With one platform it’s potential to have a transparent view of customers’ move, in any degree of the funnel, apply totally different techniques for every degree, optimise outcomes, and haven’t any worries in regards to the validity of the acquisitions reported.
With ‘Grow’ out there each as a managed service, able to plug and play, or as a SaaS resolution managed in-house, Upstream’s martech platform is already delivering high outcomes to benefit from what RCS has to supply.
 Juniper, “RCS vs OTT: why 2022 is an important 12 months”, February 2022
Upstream is a pacesetter in cellular advertising expertise in a very powerful rising markets on the earth. Its cellular advertising automation platform, Develop, distinctive in its type, combines improvements in advertising automation and information, safety from internet marketing fraud, and multi-channel digital communication geared toward creating customized experiences for finish customers. With greater than four,000 profitable cellular advertising campaigns, the Upstream crew helps its prospects, main manufacturers all over the world, talk extra successfully with their prospects, enhance digital gross sales and increase their income. Upstream options are geared toward 1.2 billion customers in additional than 45 international locations in Latin America, Africa, the Center East, and Southeast Asia. For extra details about the corporate: https://www.upstreamsystems.com/
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